Deliverables

• Can design
• Background graphics

Programs

• Adobe Illustrator
• Adobe InDesign
• Adobe Photoshop

For this project I wanted to take the abstract theme of unconventional wisdom and create a physical representation. To do this I chose to make a pattern of impossible objects as they’re not bound by convention—the shapes themselves initially look normal until a further glance reveals that they are in fact, 3d objects. By forcing you to see the object through a different lens, they are forcing you to evaluate your perspective, which adds to your experiences and is a crucial tenant of wisdom.

For the logotype I wanted to keep the repeating name to remain consistent with the brand identity and recognizability but modernized it with a fun side font.

This project was a personal endeavour and is in no way associated with or endorsed by the brand.