Deliverables

• Coffee packaging
• Individualized business cards
• Variable logomarks
• Multiple icon graphics
• Background pattern

Programs

• Adobe Illustrator
• Adobe InDesign
• Adobe Photoshop

This project was inspired by one of the things I missed the most during the pandemic: coffee with my friends.

As a self-directed project I wanted to include elements that sparked joy for me: a western theme, bright colors, and illustrations. I wanted the front to grab your attention immediately through the color palette, while still being clean and easy to read. For the sides I wanted a surprise pattern to show the fun and quirky side of the brand. Essentially I created a version of a coffee bag mullet: business in the front and party on the sides.

For the logo I wanted to keep with the western theme and represent mountains and water, which is one of the best views to enjoy a coffee with your friends if I say so myself. The logo is also variable in color and size, remaining legible throughout all iterations.

Overall I wanted to create a brand that people would want to reach for and post about.