Deliverables

• Can design
• Background graphics

Programs

• Adobe Illustrator
• Adobe InDesign
• Adobe Photoshop

For this project I wanted to subvert the traditional expectation of cows and cow print patterns being the first association with crossroad’s mother heffer (heifer). I chose a subtle nod to mothers by using a quilt pattern that also still maintains a farm aesthetic. The color palette chosen brings to mind a cool and refreshing beverage, perfect for drinking after a hard day of work (on a farm, optional), and has enough detail to stand out on the shelves, while maintaining legibility. The quilt pattern on the can can also be used for backgrounds, social media, or promotional material as required.

This project was a personal endeavour and is in no way associated with or endorsed by the brand.